• 4K or derived 2K RAW. Capture RAW at your choice of resolutions: the camera’s native 4K or beautiful, derived 2K. RAW recording preserves the greatest latitude for color correction and other post processes.
• Incredible 16-bit precision. By design, Sony’s 16-bit recording captures more tonal values than the human eye can differentiate. Sony RAW retains 16 times as many Red, Green and Blue gradations as 12-bit RAW and 64 times as many tones per channel as 10-bit recording. Sony 16-bit linear RAW is also the ideal point of entry into the 16-bit linear Academy Color Encoding System (ACES) workflow.
• Comprehensive production platform. More than an individual product, the AXS-R5 is the starting point for an efficient workflow. The AXS-R5 records onto sleek, optional AXSM™ memory cards, which are compatible with an affordable optional USB 3.0 reader, the AXS-CR1. Once on a PC, the RAW files can be screened using Sony’s free RAW Viewer software.

Simultaneous RAW + Onboard SxS recording. Instead of requiring you to patch together a science project, Sony provides a coordinated “off-line, on-line” workflow with simultaneous recording to internal SxS cards and the optional AXS-R5 RAW recorder. For seamless conforming in post, you get matching time code, start frame, stop frame, file names and other metadata. The camera supports the following RAW + Onboard combinations:

The F5 is a next-generation camera, which will feature high-data-rate on-board XAVC 2K/HD recording at 120 fps with a free planned upgrade. This requires next-generation SxS recording media—Sony’s 64 and 128 GB* SxS PRO+ memory cards—and a next-generation USB card reader, the SBAC-US20.

The F55 is a next-generation camera, featuring high-data-rate on-board recording of XAVC 4K today and 180 fps XAVC 2K/HD with a free planned upgrade. This requires next-generation SxS recording media—Sony’s 64 and 128 GB* SxS PRO+ memory cards—and a next-generation USB card reader, the SBAC-US20.

Sony Alpha DSLR-A200 Doublekit The DSLR-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony’s first in the DSLR class.

The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCDTM screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.

As seen in all α (alpha) camera bodies, the DSLR-A200 camera incorporates Super SteadyShot® image stabilization in the body to allow shooting at shutter speeds of 2.5 to 3.5 steps slower than otherwise possible – a benefit realized with every compatible lens attached to the camera. Compatible lenses encompass all Minolta Maxxum® mount lenses, in addition to Sony α (alpha) lens lineup - including Carl Zeiss® lenses.

“With the DSLR-A200, we are helping consumers capture high-quality images with advanced technology that’s practical and easy to use,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “This model is an ideal step-up for point-and-shoot users who are looking for a camera that can capture virtually all of the photographs they want.”

• High-Quality Images

With its 10.2-megapixel (effective) APS CCD image sensor, the DSLR-A200 camera continues to offer high-quality images by allowing more light to pass through to each pixel – increasing sensitivity, reducing noise, and providing greater detail.
Clean, reduced-noise signals are sent from the image sensor to Sony’s BIONZ™ processing engine, which processes data-rich picture information at high speeds and reduces picture noise in the RAW data stage before image JPEG conversion. The results are high-resolution, detailed images with rich tonal reproduction.
The DSLR-A200 model supports JPEG and RAW file format support. It has a slot for CompactFlash™ Type I/II media cards. An adaptor for Memory Stick Duo™ media cards is sold separately as an accessory.

• Get The Photo Results You Want

In addition to Super SteadyShot image stabilization for virtually blur-free photos, the new model incorporates Sony’s D-Range Optimizer (DRO). It helps you capture well-exposed images, especially when shooting high-contrast or backlit scenes that often lead to loss of highlight and shadow detail. Sony’s DRO modifies the range from highlights to shadows, including gain and contrast, through its in-camera hardware processing to produce more natural, evenly exposed pictures. The camera’s image analysis technology studies the captured image data and instantly determines the best exposure and color tonality for the image before JPEG compression.
The BIONZ image processing engine powers the camera up immediately and the eye-start autofocus starts the focusing system before you even press the shutter. The camera can shoot up to three continuous frames per second at 10.2-megapixels at the finest JPEG compression level.
As seen in previous α (alpha) models, the new model carries a static-free anti-dust coating on the CCD filter which is gently vibrated to dislodge any dust that might have collected each time the camera is powered off.
Additionally, the DSLR-A200 camera’s supplied lithium ion battery offers up to 750 shots per full charge.
Bright and Easy Playback
The camera’s smaller, more compact body along with its wider, 2.7-inch Clear Photo LCD TM screen and a new on-screen navigation interface make it easier to carry and to use. The vibrant, easy-to-view screen features 230K-pixel resolution, an anti-reflection coating and glare-reducing layer assures vivid, accurate colors with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The display’s orientation automatically switches from landscape to portrait position when the camera is turned on its side.

• Accessories Expand Creative Possibilities

Sony is providing a full line of accessories for the model, including flashes, rechargeable battery packs and several carrying cases. An interesting addition is the VG-B30AM ergonomic vertical grip equipped with the most essential controls for portrait orientation shooting. It also allows for the use of two InfoLITHIUM® batteries (sold separately) for up to 1,500 shots on a single, full charge.

The DSLR-A200K kit includes the camera body and a DT 18-70mm f3.5-5.6 3.9x zoom lens for about $700. The DSLR-A200W kit includes the camera body, the DT 18-70mm lens and a 75–300mm f4.5-5.6 lens for about $900. Both will ship in February and will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online on Jan. 7 at www.sonystyle.com/dslr.

SONY FROM BACK| TOP| LEFT| RIGHT

It's been just over a year since Sony shipped their last trio of consumer Alpha digital SLR cameras, the A200, A300, and A350, and already they've revamped the line with a new external design and a greater emphasis on economical features and accessories. The revamped models are the Sony A230, A330, and A380.
Company representatives told us that extensive focus-group research revealed that people wanted simpler SLRs that didn't cost too much, and were lighter and easier to bring along. And among those who bought an SLR, many expressed a desire to buy at least one additional lens for their fancy interchangeable-lens digital camera, but few ever made the purchase, largely due to cost.
These studies clearly had an effect on the company's plans for their consumer digital SLR line, because the new cameras reflect significant change in the areas of weight, size, and simplicity, while the internal specifications remain mostly the same. Company representatives also noted that nearly each item in the cameras was redesigned to improve efficiency and reduce weight, and though the sensors are indeed the same, the new Alphas include a new image processing system.

Revamped: Side-by-side, it's easy to see how the new small Alpha body and lens are different from the old, largely Konica-Minolta-based Alphas (the A380 is pictured, and the A230 is a little slimmer front to back). The grip is smaller, the lens shorter in both size and focal length, and the shutter button is further back on the camera's top deck.

Competitive: Sony has achieved their goal of making the new Alphas smaller and lighter than their predecessors, though they are not significantly smaller or lighter than the competition. Fortunately for Sony, Canon and Nikon's latest consumer SLRs have gotten taller, so the Sony Alphas look shorter overall, and the new lens brings the camera's length front-to-back closer to the Canon T1i.

The three, plus yet another. Sony has announced four new lenses, labeled SAM for their Smooth Autofocus Motor. They're marked with a silver band around the barrel. Only three of the lenses are new: the 18-55mm f/3.5-5.6 ($200) and the 50mm f/1.8 (expected to retail for $150); the 55-200mm f/4-5.6 ($230) is a re-release of an older lens. Not pictured is the 30mm Macro lens.